A coffee for $344? The most costly cup in the UK is being sold by a Scottish farm.

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The individual behind the pitch claims that even though the price is high for a small cup of coffee, it will not leave a bitter taste because it comes with a sweetener: a portion of a dairy farm.

The most expensive cup of coffee in the United Kingdom, according to a Scottish dairy, costs 272 British pounds ($344) for a flat white, which is a double shot of espresso with a layer of steamed milk and a temporary foam art on top.

In reality, the pricey cup is a benefit for investing in Mossgiel Organic Dairy’s crowdfunding effort, which aims to expand its sustainable business and increase milk production. A certificate for a flat white is given to investors who purchase 34 shares in the farm; this certificate can be used starting this weekend at any of the 13 coffee shops in Scotland that use the dairy’s milk.

Owner Bryce Cunningham stated, “This coffee is almost 80 times more expensive than the typical flat white in the United Kingdom, but it’s much more than just a lovely drink.” “We realize it seems insane, but it’s actually a fairly decent deal when you think about it. What is the value of farming’s future?

The price is higher than the mouthwatering 265 pounds that a flat white produced with rare beans from Okinawa, Japan, costs at Shot London, a coffee shop in the upscale Mayfair and Marylebone districts. It was the priciest coffee in Britain, according to an April Telegraph article.

Cunningham had already raised over one-third of the 300,000 pounds he is looking for from small investors prior to starting the coffee campaign. He is trying to obtain a 900,000 pound loan that will enable him to treble his business, expand outside of Scotland, and even open coffee shops in London.

Other benefits that shareholders receive include invitations to special events, discounts on milk delivery, and farm tours. However, investors are also cautioned that, aside from the coffee, they may lose all or part of their investment.

The 18th-century poet Robert Burns, the author of “Auld Lang Syne” and numerous other well-known poems, worked on the tenant farm in Mauchline, which is roughly 25 miles (40 kilometers) south of Glasgow. Burns, regarded as Scotland’s national poet, spent two years working in the country’s fields and is featured on every glass bottle of Mossgiel milk.

After his father and grandfather passed away from terminal illnesses in 2014, Cunningham, a former Mercedes-Benz service manager, took over the business.

He was obliged to sell off the majority of the herd and restructure the company as an organic farm due to the year’s milk price drop and other issues. Instead of pasteurizing the milk, he utilizes a method that he claims gives it the creamier texture and flavor of raw milk without the health hazards.

According to Todd Whiteford, one of the proprietors of Glasgow’s The Good Coffee Cartel, which serves the pricey cups, they have been utilizing Mossgiel’s milk for a number of years. He claimed that other milk suppliers are unable to match the quality and consistency that results in “rounder, smoother, and sweeter” cappuccinos, lattes, and flat whites—as well as superior coffee art—despite “outrageous offers” from rivals to switch.

“Theirs is superior. Whiteford declared, “I’ll argue with anyone about that.”

However, those who spend a lot of money on Mossgiel coffee will receive the same cup that other Coffee Cartel customers can buy for 3.10 pounds. However, according to Cunningham, every upscale cup will have a hint of virtue.

According to Cunningham, “they’ll have the self-transcendence that coffee is doing greater good than perhaps just buying it otherwise.”